Saturday, 15 August 2015

Keeping Account Management REAL

Account Management should be methodical. A process to work through to ensure nothing is missed.  The best way to do this is to remember 4 key stages.

The four key stages in account management are:

Recognise – The needs of the business, the customers' requirements and the role of the account manager
Evaluate – Our current customer base, prospect list, category and planning process
Act – On our plans, the sales process and required resources
Learn – From what we've done, sharpen the axe and move forward

No comments:

Post a Comment

Lessons from Toyota: How 'True North' Can Transform Your Engineering Team

 In the realm of engineering, achieving excellence requires more than just technical proficiency; it demands a clear and unwavering vision. ...