5 Keys for Multichannel Holiday Success

For the 2013 holiday shopping season, consumers will increasingly rely on marketplaces and comparison-shopping channels.  Amazon, Newegg, Ebay, Google Shopping — all have huge numbers of motivated shoppers.  Ecommerce merchants large and small can sell on these channels. But not all of them will do it profitably.

 1. Products. Identifying winning products is the first step. Research last year's best sellers, evaluate new products, and consider niche offerings and up-sells. 

2. Sourcing and inventory management.  Ensuring product availability is crucial. The necessity of placing orders early and check for add-on items.

3. Product content and feeds. Compelling images, descriptions, and videos are all important for selling products on marketplaces and comparison-shopping channels. Optimize your product content and data feeds.

4. Pricing. Understanding your margins is vital for profitable multichannel selling. Understand dynamic pricing and strategies for mass-market pricing.

5. Fulfillment. Selling on multiple channels can produce dramatic peaks in holiday sales volume, which can cause back-office catastrophes. Make sure your company is prepared.  

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