6 Ways to Improve ecommerce site search

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Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products.

Here are some practical action steps for improving site search on your ecommerce site.

There are three options for buyers to find products on an ecommerce site.

  • Keyword search occurs when a buyer uses the search bar to find products. Keywords can be anything, from terms relating to products or categories to specific part numbers — UPC, MPN, EAN, internal, competitive, and industry-specific.
  • Category browsing occurs when users select a category and drill down to find the items they are looking for in sub-categories.
  • Faceted search is when users refine their search by narrowing the results via filters, such as size, color, length, and brand.

6 Ways to Improve ecommerce site search

Multiple factors impact whether buyers can easily find products via site search. Focus on these six items to make it easier.

  • Synonyms and substitute terms. Users will search for the same items in different ways. For example, a pair of gloves could be "construction gloves", "work gloves", or "leather gloves".
  • Abbreviations and industry terms. Every industry has its own terminology. We see many searches that contain slang, which can lead to a zero results page.
  • Misspellings. Users will misspell words as they search. It's up to merchants to decide how tolerant site search should be with misspellings. "Edit distance" determines how many letters in a word can be replaced by other letters to determine search matches. An edit distance of 2 could show "book" in the results for the search term of "back." That scenario would increase the number of results, and decrease the relevancy.
  • Predictive search. This feature will help users save time by suggesting products and categories in real time based on the keywords they are searching for.
  • Type-ahead. This will show autocomplete suggestions to keyword phrases being entered into a search box. It reduces the typing required of users and, also, helps them understand what other users are searching for.
  • Product taxonomy. This is the system to classify and organise products on an ecommerce site. It becomes more complex as the number of items increases. Browse through a category search or look at breadcrumbs on a product page to see a product taxonomy at work.

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