6 Ways to Improve ecommerce site search
Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. Here are some practical action steps for improving site search on your ecommerce site. There are three options for buyers to find products on an ecommerce site. Keyword search occurs when a buyer uses the search bar to find products. Keywords can be anything, from terms relating to products or categories to specific part numbers — UPC, MPN, EAN, internal, competitive, and industry-specific. Category browsing occurs when users select a category and drill down to find the items they are looking for in sub-categories. Faceted search is when users refine their search by narrowing the results via filters, such as size, color, length, and brand. 6 Ways to Improve ecommerce site search Multiple factors impact whether buyers can easily find products via site search. Focus on these six items to make it easier. Synonyms and substitute terms. Users wil