William Cameron | Beyond the Keyboard

Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. Here are some practical action steps for improving site search on your ecommerce site. There are three options for buyers to find products on an ecommerce site. Keyword search occurs when a buyer uses the search bar to find products. Keywords can be anything, from terms relating to products or categories to specific part numbers — UPC, MPN, EAN, internal, competitive, and industry-specific. Category browsing occurs when users select a category and drill down to find the items they are looking for in sub-categories. Faceted search is when users refine their search by narrowing the results via filters, such as size, color, length, and brand. 6 Ways to Improve ecommerce site search Multiple factors impact whether buyers can easily find products via site search. Focus on these six items to make it easier. Synonyms and substitute terms. Users wil

Does your website still use SSL or an early TLS protocol?  Are you an ecommerce or member only site or yet to start the migration away from SSL to a more secure encryption protocol? Read on for key questions and answers that can help with saying goodbye to SSL and TLSv1.1 and reducing the risk of being breached.  What happens on 30 June 2018? The 30th June 2018 is the deadline for disabling SSL/early TLS and implementing a more secure encryption protocol – TLS 1.1 or higher (TLS v1.2 is strongly encouraged) in order to meet the PCI Data Security Standard (PCI DSS) for safeguarding payment data. What is SSL/early TLS? Transport Layer Security (TLS) is a cryptographic protocol used to establish a secure communications channel between two systems. It is used to authenticate one or both systems, and protect the confidentiality and integrity of information that passes between systems. It was originally developed as Secure Sockets Layer (SSL) by Netscape in the early 1990s. Standar