Improve Brand Loyalty with Artificial Intelligence
Over a billion pounds was invested by start up companies in the first part of 2016 on AI. Most of those companies were e-commerce and digital shopping, catering to retailers that are using AI to improve customer shopping experiences. While retail applications of AI might not grab the headlines like self driving cars, it will be just as impactful, affecting almost every retail purchase decision that a consumer makes. AI will allow retailers to build an incredible level of customer loyalty. The three most common ways will be through individual segmentation, real time communication, and personalisation. Used tactfully, these techniques can help brands transform shoppers into lifetime consumers. Individual Segmentation Amazon and Google use a simple form of AI to curate product recommendations without needing human intervention. This is called collaborative filtering. A more advanced form of this is individual segmentation, where brands create profiles based off of behavioural shoppi