How to Promote a New Product on Your Ecommerce Site
Retailers frequently add new product lines, brands, or even seasonal items. When these fresh items are introduced, marketers call it a product launch. Product launches are important and frequent events in ecommerce marketing that may be managed with a promotional recipe, removing uncertainty and ensuring measurable results. This sort of marketing is common and, therefore, is best managed in a uniform way within each retailer. This product launch recipe does not imply some lack of creativity. Rather, it suggests the marketing tactics that each of these events should include, allows for consistent and comparable data from launch to launch, and it makes it possible improve common resources like email lists. A Common Thread A good product launch recipe begins with a common strategic goal for each launch event. This should be a standard goal — or type of goals — for all new product or brand introductions. For example, a certain number of sales of the product, the acquisition of some number